Not sure who thought this one up, but apparently Coke is planning on putting coffee extract into Coca Cola. They're going to call it Cola Blak. I think I hate the name more than anything else about this new beverage. Cola Black? Just freaking call it Cola Black. Why the lame-ass attempt at being "edgy?"
I'm also not entirely sure what the point of this drink is. If you want more caffeine, there are plenty of beverages out there (Jolt, Mountain Dew, any of the "energy drinks") that can keep you awake for 48 hours straight. I guess the Coke execs thought adding coffee extract would somehow enhance the soda's flavor?
Anyway, I doubt this will catch on. I'm not much of a soda drinker, though, so maybe it'll attract a small, hyperactive following.
NEW YORK (Reuters) - Coca-Cola Co. (NYSE:KO - news), the world's No. 1 soft drink company, on Wednesday said it will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006.
The news of the launch came hours before Coke Chief Executive Neville Isdell was scheduled to address financial analysts and investors in New York.
The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.
A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.
Analysts have said one of the keys to the company's future is capturing more consumers who have moved away from sugary soft drinks to diet versions, or to healthier low- or no-calorie beverages.